BIZCHINA / Overseas Investment
Drive-thru restaurants speeding ahead in China
(Xinhua)
Updated: 2006-08-14 10:57
Fast food maker McDonald's will open its fourth and fifth drive-thru
restaurants in east China's Zhejiang Province by the end of this year as
more Chinese take to the road in their own vehicles.
While drive-thru pickup windows are almost as ubiquitous as the double
arches in Western countries they are a rarity in China. As millions of
Chinese become first-time car owners they're also catching up on the art
of fast food purchasing.
"Drive-thrus are the future of McDonald's in China," said Jeffrey
Schwartz, CEO of McDonalds (China) Co. Ltd in Hangzhou, capital of
Zhejiang.
McDonald's has already opened three drive-thrus in China, with two in
south China's Guangdong Province and one in Shanghai. The fourth
drive-thru will be opened by the end of August in Zhoushan and the fifth
late this year in Hangzhou.
McDonald's has 770 restaurants and plans to open 100 more every year.
More will feature drive-thru windows, he said.
McDonald's China and China's top oil refinery China Petroleum and
Chemical Corporation (Sinopec) signed an agreement in June to open
drive-thrus at some of Sinopec's 30,000 gas stations.
Sinopec will provide the space and McDonald's will operate the
restaurants.
Soon after McDonald's and Sinopec announced their cooperation agreement,
McDonald's rival KFC announced it would open 100 drive-thrus in China in
three years, up from the four it currently operates.
KFC, which opened its first restaurant in China in 1987, has more than
1,200 restaurants in the country.
(For more biz stories, please visit Industry Updates)
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