BIZCHINA / Center
Lenovo may speed into F1
(Shanghai Daily)
Updated: 2007-01-24 15:47
Lenovo Group Ltd will probably sign a deal with Williams next month to
become a sponsor of the Formula One team, the world's third-biggest
personal-computer maker said yesterday.
Related readings:
Lenovo tries to step out from Big Blue shadow
Lenovo logs into advertising campaignLenovo first with Vista-ready PCs
The deal would be just the latest move by Lenovo to use sports promotions
to improve its global brand awareness after it acquired IBM's PC unit in
2005.
"The details haven't been decided; the results will be announced next
month," a Lenovo spokesperson based in Shanghai said yesterday.
Lenovo signed a marketing agreement with the National Basketball
Association last year. The computer maker will deploy its notebooks and
desktop PCs, including Thinkpads, in all 30 NBA arenas for coaches,
referees and statisticians to keep track of game and player stats.
In the first quarter last year, Lenovo became a sponsor of the Winter
Olympics in Torino, Italy. The computer maker also hired soccer star
Ronaldinho to promote its products.
(For more biz stories, please visit Industry Updates)
Chinese language
No comments:
Post a Comment